Inferring the Target of Self-defeating Humour in Internet Memes: A Pragmatic Analysis

Nowadays, people spend hours on social media conversing and sharing information through jokes references made online. Digital memes are one of the most favourable means internet communication, which thrives humour. The main purpose humour is to entertain make laugh. So, avoid hurting others by joking at expense others, many turn self-mockery. One type self-mockery self-defeating in speaker targets himself/herself a “poor me” fashion. By using mixed approach qualitative quantitative analysis, this research investigated how users interpret target memes. This analysis used relevance theory Sperber Wilson (1995). On account, addressed process decoding inferential enrichment, lexical pragmatic adjustment. It said that making oneself joke safer less sensitive than targeting other people. After analysing inferences 100 netizens were drawn from five memes, it has been concluded could be as others.